---
title: Blog | Partnerships
description: Partnerships | GET ALL THE LATEST NEWS ON SPORTS, ATHLETES, AND UPCOMING FIGHTS, GAMES, AND EVENTS
---

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# GET ALL THE LATEST NEWS ON SPORTS, ATHLETES, AND UPCOMING FIGHTS, GAMES, AND EVENTS.

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<https://blog.millions.co/the-rise-of-the-watchparty>

## [The Rise of The WatchParty](https://blog.millions.co/the-rise-of-the-watchparty)

 November 14, 2022

 MILLIONS.co is a platform of choice because the platform enables athletes to sell merchandise, memorabilia, and custom products.

[Read More](https://blog.millions.co/the-rise-of-the-watchparty)

<https://blog.millions.co/why-retired-nfl-alumni-make-great-partners-for-consumer-brands>

## [Why Retired NFL Alumni Make Great Partners for Consumer Brands](https://blog.millions.co/why-retired-nfl-alumni-make-great-partners-for-consumer-brands)

 September 27, 2022

 Former NFL players make great brand partners because they increase visibility and drive real conversions. Read more about why you should partner with retired NFL Alumni.

[Read More](https://blog.millions.co/why-retired-nfl-alumni-make-great-partners-for-consumer-brands)

<https://blog.millions.co/the-benefits-brands-get-from-world-cup-partnerships>

## [The Benefits Brands Get from World Cup Partnerships](https://blog.millions.co/the-benefits-brands-get-from-world-cup-partnerships)

 September 6, 2022

 Interest in soccer is growing quickly in the United States, but worldwide, soccer (known elsewhere as “football”) dominates. According to World Atlas, it’s the most popular sport in the world with an estimated 4 billion fans. Soccer fans are known to be fiercely loyal to the clubs they support.

[Read More](https://blog.millions.co/the-benefits-brands-get-from-world-cup-partnerships)

<https://blog.millions.co/how-watchparty-experiences-can-lead-to-sales-when-partnering-with-the-right-athlete>

## [How WatchParty Experiences Can Lead to Sales When Partnering With The Right Athlete](https://blog.millions.co/how-watchparty-experiences-can-lead-to-sales-when-partnering-with-the-right-athlete)

 August 18, 2022

 WatchParties are fantastic for increasing sports fans' engagement and sales. But you want to partner with the right athlete to host them. Here's why…

[Read More](https://blog.millions.co/how-watchparty-experiences-can-lead-to-sales-when-partnering-with-the-right-athlete)

<https://blog.millions.co/millions-co-and-bxng-tv-partnership>

## [MILLIONS.CO AND BXNG TV PARTNER TO ENHANCE BOXING FANS’ EXPERIENCE](https://blog.millions.co/millions-co-and-bxng-tv-partnership)

 July 8, 2021

 To amplify the experience for fans, streaming service BXNG TV is partnering with MILLIONS.CO for merch, watch parties & athlete Ask Me Anythings.

[Read More](https://blog.millions.co/millions-co-and-bxng-tv-partnership)

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